First of all: We love wool. It is an amazing natural material to wear and has kept people warm for thousands of years through the deepest winters.
It has qualities that no other material can compete with, for example its great ability to keep us warm when it's cold outside, while cooling us when it's hot. It absorbs moisture without feeling wet, repels dirt thanks to its fiber structure and is absolutely breathable. It's hard to say no to wool, right?
Love for wool. Respect for sheep – Mulesing-free wool only
Unfortunately, there are a lot of horror stories about some sheep farms and the way the animals are treated there, which makes purchasing woolmade apparel more risky. At some farms sheeps are beaten and kicked, kept in tight spaces or sheared careless, so they suffer from cuts that become inflamed.
In addition, some farms use a cruel practice called mulesing, where big flaps of skin around the tail of the sheep are cut off. This is supposed to prevent fly infestation, which only occurs because the overbred animals carry too much wool.
'Yes' to wool, 'No' to Mulesing - Green Fashion thanks to Mulesing-free wool
We are against the idea of mulesing and for Brava it's clear: If we want to work with wool, we can only do it with respect for sheep. There are much nicer ways to keep sheep free from these insects, such as regular shearing around the back. This is more expensive in the long run, but we think it's worth its costs for a much happier sheep and animal-friendly apparel.
With a merino wool sweatshirt or cardiganfrom Brava you can be sure that it came from sheep that got a regular clean and trim instead of the cheeper alternative of mulesing